From print to product, with the same eye for detail.

I started in graphic design — branding, print, interior, web. I moved to product because the problems felt bigger, but the principles were the same: clarity over decoration, hierarchy that does real work, and restraint as a design tool.

Now I'm a Product Designer based in Austin, TX. I work in cross-functional remote teams on software people use every day at work — clinical trial recruitment, contract review for legal teams, internal tools for nurses and call center agents.

Aniett Freyre — product designer portrait
How I work

Four principles that show up in every project.

01
Listen for the third version of the problem.
The best brief I've ever gotten was someone describing the same complaint three different ways in twenty minutes. The third version was the real problem. Most of my early process is finding it — talking to users in the context of their actual work, spotting patterns in inbound feedback, and being patient about defining the problem before opening Figma.
02
Start simple.
When I sketch three directions, I ship the simplest one that solves the actual job. Complexity gets added later, only if testing proves it's needed. Users want control, not every possible option.
03
Accessibility is a primary constraint.
I came to it through working with patients in clinical trials and nurses with limited screen real estate. It shaped how I think about hierarchy, input methods, and the difference between an interface that works for the average user and one that works for everyone.
04
AI is part of my toolkit.
Claude and Cowork sit alongside Figma in my daily process — for research synthesis, content drafts, and iterating on ideas faster than I could alone. I treat AI like any other tool: useful when the task is well-defined, less useful when judgment is the work, and never a substitute for talking to actual users.
Where I've worked

Recent work spans clinical, legal, and internal tools.

Document Crunch
Product Designer
AI-powered contract review platform
UX strategy and interaction design on core workflows for construction-industry legal teams — most notably a redesigned PDF export workflow that gave reviewers selective control over PDF contents.
83 Bar
Sole Product Designer
Clinical trial recruitment platform
Owned research, IA, interaction design, prototyping, and validation across four products: Campaign Builder, Survey Builder, Call Center app, and Study Tracker (patient-facing).
Earlier · Various
Graphic Designer → UX/Product Designer
Branding, print, interior, web
Early career in Havana and Miami. The earlier work shows up in the product work constantly — typography, hierarchy, restraint with color.

For full chronology and roles, see the résumé.

Education
2016
Masters in Design
Universidad Autónoma del Estado de México
2013
MBA
UCAM Universidad Católica San Antonio de Murcia, Spain
2010
BA in Graphic Design
University of Havana, Design Institute

Let's talk.